Content &Media Execution

Recruitment Campaign

Sigma Omicron Pi

Campaign: The “Feeling Lucky” rush campaign encouraged students to step out of their comfort zones and embrace SOPi’s values of unity, friendship, leadership, and service.

Role: I developed the campaign logo and visual identity, and supported digital and in-person promotional rollout.

Results:

  • 20.1K impressions

  • 9.2K video completion rate

  • 12.7K views

Client Social

Lilikoi Boba

Campaign: Produced and edited 15+ TikTok videos, leveraging trending sounds and formats to showcase products and engage local audiences.

Results:

  • Boosted follower engagement 62% in four months

  • Strengthened brand presence through consistent content execution