Gentle Monster × Spy x Family
COLLECTION CONCEPT
Gentle Monster × SPY x FAMILY
Concept Overview
This conceptual collaboration merges the world of luxury eyewear with the beloved global anime phenomenon, Spy x Family. Both brands share a unique spirit: Spy x Family’s characters aim to blend in as an ordinary family, despite their extraordinary secrets, while Gentle Monster creates eyewear that is distinct yet subtly expressive and allows wearers to stand out or blend in as they choose. By pairing these two, the campaign imagines a collection that’s as versatile and exciting as the story and cast behind it. The objective: create sunglasses that excite anime fans, style seekers, and the broader fashion community alike.
Inspiration & Research
Spy x Family is one of anime’s modern sensations, resonating with global audiences because of its balance of quirky fun, heartfelt storytelling, and espionage intrigue. Gentle Monster, meanwhile, is renowned for pushing boundaries in eyewear by using bold forms that remain highly wearable and appeal to forward-thinking consumers.
In Japanese pop culture, collaborations between fashion and anime are a growing trend: they allow fans to connect with beloved characters in everyday life. The timing is right—anime is now fully mainstream, embraced by fashion-conscious audiences worldwide and spurred on by social media, K-pop crossovers, and streetwear scenes. Both brands share a sense of playful sophistication and subtle rebellion, making this collaboration feel both organic and highly marketable.

Character Insights & Design Rationale
Loid Forger Frames
Sleek, rectangular form, black with gold or WISE emblem—a nod to his secret agent role. Timeless, professional, understated.
Yor Forger Frames
Cat-eye silhouette, deep red shade, a silver rose motif and a gradient lens, mixing elegance with strength, reflecting Yor’s dual life.
Anya Forger Frames
Playful, round, soft-pink-with-silver “horn” motif that is whimsical and cute yet highly wearable, capturing Anya’s mischievous charm
Goal: Each frame ties directly to the personality of its character in a subtle, fashion-forward way, ensuring appeal for fans as well as first-time customers.
Custom Photoshop mockups showcase each sunglass design from multiple angles, with close-up details highlighting the special motifs: silver horns for Anya, rose/dagger accents for Yor, and WISE emblem for Loid. Backgrounds echo Gentle Monster’s minimal branding, allowing each pair’s unique story and style to stand out visually.
Mockups
Anya Forger
Yor Forger
Loid Forger
Why It Works
Blends the creative energy of two cultural icons—Gentle Monster’s bold style and Spy x Family’s unique, beloved characters.
Hits the sweet spot in cross-market appeal: fashionistas, anime fans, and collectors alike.
Each frame is not just themed, but thoughtfully designed for everyday wear, avoiding the pitfalls of “costume” collaborations.
The campaign leverages current pop culture trends: anime’s mainstream embrace, the K-fashion/anime fusion, and the rise of designer collectible drops.
Release Strategy Highlights
Distribution
Exclusive launch at Gentle Monster flagships, select premium retailers, and official online store partners.
Social Campaign
Teaser reveals using anime visuals and behind-the-scenes design shots, Instagram AR try-on filters, and “Which Forger Frame Are You?” interactive polls.
Limited Edition Bonuses
“Spy Kit” eyewear case packaging
Collectible art cards (character or episode themed)
Styled cleaning cloths and metallic logo stickers
QR code inside boxes linking to secret online content or digital missions
Pop Culture Currency
Collab announcement rollout via fashion and anime influencers, in-store pop-up displays with experiential “mission” elements, and digital ads styled like classified dossiers.
Conclusion
This concept campaign showcases how thoughtful design and pop culture can collide to create wearable, story-driven fashion. By translating the personalities and symbolism of Loid, Yor, and Anya into elegant, everyday eyewear (with details only true fans will notice) this project balances narrative depth with Gentle Monster’s signature minimalism.
The concept goes beyond ordinary themed merch, tapping into the global appetite for anime-inspired style and the trend of high-fashion collaborations. The end result is a special collection and campaign strategy that’s relevant, collectible, and authentically exciting for both fashion enthusiasts and anime fans.