Strategy & Analysis
Music Marketing Strategy
P1Harmony Mock Album Release
Goal: Launch a high-stakes comeback campaign to break P1Harmony further into the U.S. market and strengthen fan loyalty.
Challenge: Compete in a crowded K-pop and global pop landscape while elevating the group’s superhero-inspired brand.
Approach:
Multimedia rollout – performances, pop-ups, fan activations, brand collabs
Localized content – tailored to Gen Z/Millennial U.S. fans (14–27)
Narrative-driven visuals – futuristic “Zenith” concept blending sci-fi, royalty, and human connection
SMART objectives – grow streams +30%, boost fan engagement +40%, secure major U.S. press
Impact: Positioned “Zenith” as a pivotal moment for P1Harmony’s global trajectory, designed to convert U.S. casual listeners into long-term fans and drive measurable gains across streaming, sales, and cultural relevance.
Collaboration Marketing Analysis
BLACKPINK x Oreo
Goal: Examine how a global CPG brand and a top K-pop act co-created a viral, cross-market collaboration.
Challenge: Balance a limited-edition product drop with sustained fan excitement while navigating cultural nuances across Asia, U.S., and global markets.
Approach:
Cross-market activation – limited-edition packaging, regional flavor variations, exclusive collectibles
Digital-first promotion – social challenges, influencer seeding, fan-created content
Buzz mechanics – timed scarcity, mystery teasers, and staggered rollouts to build hype
Audience insights – analyzed Gen Z fan behaviors around product drops and digital engagement
Impact: Revealed how K-pop partnerships can drive CPG virality through scarcity, fandom culture, and social amplification. Produced key takeaways for future music × brand collabs on how to scale hype without oversaturating.