strategy & campaigns

Music Marketing Strategy

P1HARMONY ALBUM RELEASE

Project: A comprehensive, creative strategy for the launch of P1Harmony’s album, blending audience research, visual branding, and digital rollout. This mock campaign demonstrates my ability to craft tailored marketing strategies for real-world music industry scenarios.

Highlights:

  • Audience targeting & persona research

  • Social media content strategy

  • Promotional event concepts (ex: pop-ups, digital fan events)

  • Visual branding (album cover & concepts)

Collaboration Campaign Concept

GENTLE MONSTER X SPY X FAMILY

Project: This concept campaign imagines a limited-edition collaboration between Gentle Monster and Spy x Family, featuring sunglasses inspired by the Forger family. Each frame subtly incorporates character-driven details, blending high-fashion design with collectible anime appeal, supported by a cohesive visual identity and launch strategy.

Highlights:

  • Developed unique sunglass designs for Loid, Yor, and Anya Forger, each rooted in their signature style and personality.

  • Created custom digital mockups and detailed motifs for every frame, balancing fan service with elegant wearability.

  • Crafted campaign visuals and branded assets that reflect the aesthetic of both Gentle Monster and Spy x Family.

  • Researched trends in fashion/anime collaborations and audience engagement to inform the concept and strategy.

Collaboration Marketing Analysis

BLACKPINK x OREO

Project: A comprehensive review of the BLACKPINK × Oreo collaboration, evaluating brand synergy, audience targeting, digital activations, and social engagement metrics to uncover key success drivers and strategic recommendations for future co-branding campaigns.

Highlights:

  • Researched and evaluated brand partnership strategy and cultural alignment

  • Analyzed audience segmentation for Gen Z, millennials, and fan communities

  • Assessed multi-channel activations (TikTok challenges, influencer posts, e-commerce)

  • Examined social engagement and user-generated content performance

  • Synthesized KPI results and data-driven insights

Feeling Lucky Campaign

SIGMA OMICRON PI

Campaign: The “Feeling Lucky” SOPi rush campaign aimed at recruiting new members aligned with the fraternity’s principles of unity, friendship, leadership, and service. The campaign’s branding and messaging inspired potential members to step out of their comfort zones and become part of a vibrant, supportive community.

Role: I designed the campaign logo and theme, and assisted in creating marketing materials to engage and attract new members.

Results

20.1K

Impressions

9.2K

Completion Rate

12.7K

Views